What’s the fastest way to have more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm which offers value. Ask these 5 questions.
Will they measure success when it comes to trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they offer proof the service(s) generate more new patient calls?
Will they be transparent or do they really hide fees?
Do they manage your marketing for you personally?
See below for that particulars on each.
1. Do they measure success in terms of new patient leads?
If you own a practice, the objective of medical marketing is always to do just one thing, which is to acquire more new patients calling and or emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total number of calls you obtain. None of these things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. Some will even ask you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately figure out how many NEW Patients contact you each month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales strategy to sell something people may wish to dump in a month or two that keeps you investing in 6-one year for something that does nothing. Be sure to pick a medical marketing firm that charges on the month to month basis. That way, they’ll must continue to earn your business every month.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is that none of such work and something is even illegal. There exists zero proof that using these marketing tools will attract just one new patient. However, there is a lot of evidence these are just ways to charge your practice for services which do nothing.
Geo-fence display pushes texting out to prospects driving from your practice. Which is not merely annoying, and in case it worked would mess with our scheduling. In fact, it doesn’t generate leads. Good idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they earn any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then speak to a few clients who’ve tried it.
4. Will they be transparent or do they really hide fees?
With regards to price you’d like to know what you’re investing in, right? Yet a typical ripoff strategy in the business would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to actually provide information about how a lot of that money will actual AdWords spend versus to their pockets.
The sole transparent way to charge for medical PPC would be to charge a monthly management fee then have you spend the money for AdWords spend entirely on your bank card. This way you know exactly how much you are paying the marketing firm to manage your medical PPC and how much went to Google’s AdWords.
5. Do they really manage your marketing for you?
There are a lot of low-cost internet marketing services out there that offer you access to software which means you can manage your marketing yourself. For instance, you can find a couple of companies that sell online review software, and almost none that train your team the way you use it and be sure it’s helping you.
Getting usage of powerful website marketing tools is great, in theory, in case you have a Ph.D. in internet marketing and 40 hours a week to spare. On the other hand, if you have employment helping patients, they are just a big total waste and funds.
Make sure to check that the marketing firm does the work, so you can focus on what you do best which is helping patients. What’s the quickest method to attract new patients? Make sure for each and every dollar you invest in lead generation you’re qafkfk leads along with a positive ROI. It’s that simple. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads along with other stuff that does nothing to your medical practice.