Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Try Here into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which were updated with a new interface yet still retains the core feature of both applications: short-form videos approximately 15 seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to break into the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a study from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned through the platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while others are debating the best way to identify themselves moving forward: musically is now “tik tok” however i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will likely be missing a crucial part from the Musical.ly history, that was built on teens lip-syncing and dancing to music. Full functionalities to create karaoke videos are still there, but rebranding the app with a brand new name and forcing the old Musical.ly users to migrate to a different platform is actually a move that may alienate the initial community. It’ll be approximately the teens to choose whether TikTok’s popularity in China will translate to success in america.
The brand new app will retain the most popular attributes of both platforms and existing users could have their account, content and fan base automatically migrated to the new TikTok app, which will have a new brand name and interface. The brand new app includes upgrades for instance a “reaction” feature which allows users to react to friends’ videos directly from the telephone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users so we are excited to enter into a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be considered a creator.”
TikTok is actually a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It had been by far the most downloaded non-game app inside the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will stay as being a stand-alone app.
Along with the new app, TikTok is launching several new creator programmes to provide users with tech support, performance insights and help with growth strategy. Additionally it is launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users have more than tripled how much time they spend watching short videos inside the last year, in accordance with the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.